Make work your adventure at Beech Mountain Resort. We are a community of adventurers and outdoor enthusiasts committed to providing a once-in-a-lifetime experience to our guests and employees. Our team is made up of dedicated and passionate individuals who are focused on providing an exceptional outdoor experience for all. Join us today and make work your adventure!
Beech Mountain Resort is seeking an experienced and customer-focused Sales Manager to lead resort-wide customer relations and sales efforts year-round, with an increased focus on group sales during the ski season. This role requires strong leadership, strategic sales planning, marketing support, and a proactive approach to guest engagement. The Sales Manager will work closely with multiple departments, oversee a small team during peak season, and assist the Marketing Director with select initiatives.
Responsibilities:
Year-Round Sales, Marketing & Customer Relations:
- Serve as the primary point of contact for resort-wide customer relations, ensuring a high level of guest satisfaction
- Develop and implement a comprehensive sales strategy to drive revenue and increase engagement
- Assist the Marketing Director with content creation and scheduling for social media, including Instagram stories, community events, and digital signage
- Utilize email marketing software to send targeted guest communications and promotions
- Use sales reporting and CRM software to track leads, customer interactions, and sales performance
Support marketing efforts by creating engaging content and maintaining a consistent brand presence
Group Sales & Guest Services Leadership:
- Lead all guest services, group sales, and season pass sales operations, managing a team of 8-10 assistants
- Hire and train two seasonal managers to support group bookings, guest services, and season pass sales
- Develop a structured sales process, including a call center and sales funnel, to maximize revenue
- Manage customer outreach, follow-ups, and relationship-building to enhance guest experiences and ensure satisfaction
- Effectively handle problem-solving and guest resolutions, maintaining a forward-facing customer service approach
- Maintain detailed sales, marketing, and guest services performance records for reporting and strategic improvements
Leadership & Team Management:
- Lead a motivated, results-driven team with clear communication and accountability practices
- Balance multiple responsibilities by delegating tasks effectively across sales, marketing, and guest services
- Provide exceptional customer service, addressing guest needs and concerns professionally and efficiently
Requirements or Qualifications:
- Proven experience in sales, customer relations, and leadership, preferably in the resort or hospitality industry
- Strong communication, problem-solving, and organizational skills
- Proficiency in email marketing platforms, CRM systems, and sales reporting tools
- Experience with social media support, digital signage, and guest engagement strategies
- Ability to multitask and adapt between year-round sales initiatives and seasonal group sales management
